Tallinn Vegan Fair 2025
Programme
Two days of inspiring talks, personal stories, and practical insights from activists and experts in vegan lifestyle, ethics, and nutrition.
Main Stage
💜 SATURDAY, 18 OCTOBER
11.15 – 11.50
LOOMUS presents: Triin Toom “From Greenwashing to Animal Rights: The Role of Advertising in Ethical Consumption” (EST)
12.00 – 12.45
Riina Mattila “Life in the world's northernmost animal sanctuary” (ENG)
13.00 – 13.45
Katre Kõvask and Aram Kazarjan “YOOK EFFECT” (EST)
14.00 – 14.45
Pavel Tahkovuori “How to become a viral vegan?” (ENG)
15.00 – 15.45
Mirjam Prints-Habal “To support a healthy lifestyle - what to choose in addition to food?” (EST)
16.00 – 16.45
Anna Roberta and Veljo Poom “ME BEING VEGAN =/= YOUR CONCERN: how to be vegan and keep friends” (EST)
17.00 – 17.45
John Oberg “Creating a Kinder World for Animals with the Power of Social Media” (ENG)
18.00
MOVIE NIGHT 🍿
💜 SUNDAY, 19 OCTOBER
11.30 – 12.15
Dr Sirli Rosenvald “Novel protein sources – opportunities and challenges for the future of food” (EST)
12.30 – 13.30
Evelien Devriese “Lessons in Life and Healing: What the Animals at Daisyfields Animal Sanctuary Taught Me About Trauma, Compassion, and Resilience.” (ENG)
14.00 – 14.30
Dr Michael Greger “The Role of Ultra-processed Plant-based Products in the Diet?” (ENG)
14.45 – 15.30
Pēteris Grīviņš “The evolution of the "guilt-free" endurance athlete” (ENG)
Dr Michael Greger is a physician, New York Times best-selling author, and internationally recognized professional speaker on a number of important public health issues. Dr Greger is also licensed as a general practitioner specializing in clinical nutrition and is a founding member and Fellow of the American College of Lifestyle Medicine. Four of his books — How Not to Die, The How Not to Die Cookbook, How Not to Diet, and How Not to Age — became instant New York Times Best Sellers.
Dr Greger will give a 15-minute online presentation on the impact of ultra-processed plant-based products on our diet; the presentation will be followed by a Q&A session.
📍 Main Stage, Stalker Hall
🕣 19.10, 14:00-14:30
☑️ Online presentation "What is the Role of Ultra-processed Plant-based Products in the Diet?" (ENG)
John Oberg is an animal advocate dedicated to making the world a kinder place for animals by utilizing the power of social media. A vegan since 2009 and full-time animal activist since 2012, he became an independent animal advocate in 2018 funded through individual donations, focusing on amplifying pro-animal content in the digital space.
Previously, he served as Director of New Media for The Humane League and as Director of Communications for Vegan Outreach. In his decade of experience in social media advocacy, he has accumulated 300,000 followers, made 200 media appearances, his posts have been viewed 500 million times, and has heard from thousands of people who've been influenced by his work.
📍 Main Stage, Stalker Hall
🕣 18.10, 17.00 – 17.45
☑️ Online presentation "Creating a Kinder World for Animals with the Power of Social Media" (ENG)
Peteris Grivins is a Latvian ultramarathoner and has been following a plant-based diet since 2020. In recent years, he has challenged himself in various endurance sports competitions.
📍 Main Stage, Stalker Hall
🕣 19.10, 14.45-15.30
☑️ "The evolution of the 'guilt-free' endurance athlete" (ENG)
Triin is an attorney and a member of Loomus. Since in her daily work, Triin deals with solving legal problems for people and companies, she also tries to apply her legal knowledge to standing up for animal rights as a vegan activist.
📍 Main Stage, Stalker Hall
🕣 18.10, 11.15 – 11.50
☑️ “From Greenwashing to Animal Rights: The Role of Advertising in Ethical Consumption” (EST)
Non-fiction writer & Creative Director at Viral Vegans. Just a few years ago, Pavel Tahkovuori worked with some of Finland’s biggest meat companies, consulting them in shaping what we eat. Now, Tahkovuori is a co-founder of a Finnish animal-rights organization, which rose to media attention overnight after a single, headline-making stunt at the grand opening of Finland’s first KFC. In a short time, Viral Vegans has grown into a vegan media powerhouse reaching up to 1,7 million people every month.
📍 Main Stage, Stalker Hall
🕣 18.10, 14.00 – 14.45
☑️ "How to become a viral vegan?"
Mirjam Prints-Habal is Pharma Nord’s Country Manager for the Baltics and Finland. She holds a Master’s degree in Biology from Tallinn University and has also worked as a teacher in the same field. Today, she leads Pharma Nord’s operations in the Baltics and Finland and is faced with questions on a daily basis regarding the evidence-based use of dietary supplements from the perspective of both specialists and ordinary consumers. As a trainer, she emphasizes practicality: how to distinguish high-quality dietary supplements, when to use them, and how to match them to a person’s lifestyle and health status. Her goal is to provide participants with the knowledge and tools to make informed, evidence-based decisions in supporting their health.
📍 Main Stage, Stalker Hall
🕣 18.10, 15.00- 15.45
☑️ "To support a healthy lifestyle - what to choose in addition to food?" (EST)
Evelien Devriese is the founder of Daisyfields Animal Sanctuary, dedicated to rescuing farm animals and sharing their stories to inspire empathy and healing.
📍 Main Stage, Stalker Hall
🕣 19.10, 12.30-13.30
☑️ "Lessons in Life and Healing: What the Animals at Daisyfields Animal Sanctuary Taught Me About Trauma, Compassion, and Resilience." (ENG)
Aram Kazaryan is the Chief Technology and Development Officer at YOOK. In their joint presentation, YOOK's CEO Katre Kõvask, as well as their Technology and Development Manager Aram Kazarjan, will share their experience of how product development and sales, working hand in hand, have led a vegan product from Estonia to Starbucks and other foreign markets.
📍 Main Stage, Stalker Hall
🕣 18.10, 13.00 – 13.45
☑️ "YOOK EFFECT" (EST)
Katre Kõvask is the CEO of YOOK. In their joint presentation, YOOK's CEO, as well as their Technology and Development Manager, Aram Kazarjan, will share their experience of how product development and sales, working hand in hand, have led a vegan product from Estonia to Starbucks and other foreign markets.
📍 Main Stage, Stalker Hall
🕣 18.10, 13.00 – 13.45
☑️ "YOOK EFFECT" (EST)
Dr Sirli Rosenvald is the co-founder and CEO of Funki Foods OÜ and also works as a food science researcher at the Food and Fermentation Technology Development Centre.
📍 Main Stage, Stalker Hall
🕣 19.10, 11.30-12.15
☑️ "Novel protein sources – opportunities and challenges for the future of food" (EST)
Riina Mattila is an author, the founder of Aurora Animal Sanctuary, and an animal rights advocate with Viral Vegans. Aurora is the northernmost animal sanctuary in Finland – and, to our knowledge, in the entire world. It is home to nearly 30 animals rescued from slaughter, including donkeys, sheep, goats, chickens, roosters, and rabbits.
📍 Main Stage, Stalker Hall
🕣 18.10, 12.00 – 12.45
☑️ "Life in the world's northernmost farm animal sanctuary"
Anna Roberta is the lead dancer of the Estonian National Ballet, whose greatest passion is food. While a common misconception is that ballerinas don't eat anything, Anna can confirm that the rule is quite the opposite. The intensity of ballerinas' work is equal to the volume training of top athletes, but 11 months a year, 6 days a week. Anna is a good example of a vegan who can do it. In addition to her passion for food and dancing, Anna has a big heart that always wishes everyone well. There is no animal that Anna can't be friends with.
Veljo is a man of so many professions that even if he wanted to, he wouldn't be able to count them all. Depending on the day, he is either organizing an awesome company party, making guests laugh (and cry) as a wedding host, taking photos, filming, editing, writing music or conducting. In his free time, he is a passionate world traveller, a big fan of culture (he is especially often seen at ballet performances), a coffee connoisseur and an extremely good cook.
📍 Main Stage, Stalker Hall
🕣 18.10, 16.00- 16.45
☑️ "ME BEING VEGAN =/= YOUR CONCERN: how to be vegan and keep friends" (EST)
Workshops
💜 SATURDAY, 18 OCTOBER
13.00 – 14.00
Blendtec x Maru x Pisirohe - "Plant-based meal with Blendtec" (EST) NB! PREREGISTER ➡ Registration Form
15.00 – 15.30
Hélène’s Delicacies - "Learn to make your own vegan cheese!" (ENG)
16.00 – 16.45
Triin Terasmaa and Jelizaveta-Anna Viikmann (Pharma Nord trainers, nutrition and health therapists) - "Everything you ever wanted to know about supplements." (EST)
💜 SUNDAY, 19 OCTOBER
11.45 – 12.45
Eliis Salm (Estonian Vegan Society) - "Vegan Diet ABC" (EST)
13.00 – 13.45
Triin Terasmaa and Jelizaveta-Anna Viikmann (Pharma Nord trainers, nutrition and health therapists) - "Everything you ever wanted to know about supplements." (EST)
Kids Area
💜 SATURDAY, 18 OCTOBER
13.00
Workshop “Experience of flavors - from agaric to marmalade” (Estonian Maritime Museum, on the balcony of the small hall) (EST)
The workshop lasts approximately one hour.
14.00
Playful children’s yoga (Children's yoga teacher Lilian Kold, in the small hall on the 0th floor)
The yoga class lasts approximately 45 minutes.
15.00
Workshop “Experience of flavors - from agaric to marmalade” (Estonian Maritime Museum, on the balcony of the small hall) (EST)
The workshop lasts approximately one hour.
💜 SUNDAY, 19 OCTOBER
13.00
Workshop “Experience of flavors - from agaric to marmalade” (Estonian Maritime Museum, on the balcony of the small hall) (EST)
The workshop lasts approximately one hour.
14.00
Playful children’s yoga (Children's yoga teacher Lilian Kold, in the small hall on the 0th floor)
The yoga class lasts approximately 45 minutes.